Brand Identity Guide — v1.0 — 2026

Meta-Create

From Meta-Point, To Infinite Possibilities.

回归生命元点,创造无限可能。

01 — Brand Essence
Who We Are

Meta-Create is a global ecosystem empowering young people to discover their inner fire and become creators. Built on three pillars — Awareness, Connection, and Creation — we bridge self-exploration with real-world impact.

🔥

Awareness

觉察

Self-discovery is the anchor point. Through mindfulness, life design, and first-principles thinking, we help creators find their inner compass before building outward.

🌐

Connection

连接

Deep bonds, not surface networking. We create spaces where souls collide — through Socratic dialogues, co-creation sprints, and cross-cultural collaboration across continents.

Creation

创造

Ship real things. From 48-hour hackathons to semester-long incubations, every participant leaves with a tangible prototype — not just inspiration, but a product.

Core Values

Courage Over Comfort

勇气优于舒适

We celebrate the "unrealistic" dreamers. Real change starts with those who dare to challenge the status quo.

Humanity in Tech

科技中的人文

AI is a tool, not a replacement. We champion perception, empathy, and creativity — the irreplaceably human.

Build, Don't Talk

创造而非空谈

Every workshop ends with output. Every camp ends with prototypes. We deliver, not discuss.

03 — Color System
Our Palette

The palette draws from two worlds: the warmth of inner fire (flame tones) and the vastness of possibility (cosmic depth + aurora accents). Together they express both grounded passion and limitless exploration.

Primary — Flame 火焰
Flame Core
#FF6B35
焰心橙 — 主色
Flame Bright
#FF8C42
明焰橙
Flame Glow
#FFA559
辉焰金
Ember
#E85D26
炽火红
Secondary — Cosmos 星宇
Cosmos Deep
#0A0E27
深渊蓝 — 主背景
Cosmos Mid
#141B3D
星际蓝
Cosmos Light
#1E2A5E
远星蓝
Starlight
#A8B4E0
星光银
Accent — Aurora 极光
Aurora Teal
#00C9A7
极光翠 — 成功/连接
Aurora Cyan
#00D4FF
极光蓝 — 信息/科技
Aurora Violet
#845EC2
极光紫 — 想象/未来
Neutrals — 中性色
White
#FFFFFF
Off-White
#F7F5F2
Warm Gray
#B8AFA6
Mid Gray
#6B6560
Charcoal
#2D2926
Signature Gradient
Cosmos → Flame → Aurora — Primary Brand Gradient

linear-gradient(135deg, #0A0E27, #141B3D, #FF6B35, #FFA559, #00C9A7)

04 — Typography
Type System

A four-font system: Sora for body (geometric, modern, approachable), DM Serif Display for editorial headlines, Space Mono for data/labels, and Noto Sans SC for bilingual Chinese support.

DM Serif Display
Headlines
Build Worlds, Not Resumes
Sora
Body — 700
From Meta-Point, To Infinite Possibilities.
Sora
Body — 400
We ignite inner fire, empowering youth to become creators. Through awareness, connection, and creation, we unlock human potential in the age of AI.
Space Mono
Data / Labels
48H HACKATHON — 200+ CREATORS — 50 COUNTRIES — 3 CONTINENTS
Noto Sans SC
Chinese — 700
回归生命元点,创造无限可能
Noto Sans SC
Chinese — 400
点燃人们的内在心火,成为真正的创造者。我们提出"觉察、连接、创造"作为三大支柱,希望点亮感知力、人文精神和对前沿技术的敏锐。
Type Scale
H1 — 48px / 3rem
H2 — 36px / 2.25rem
H3 — 24px / 1.5rem
H4 — 18px / 1.125rem
Body — 16px / 1rem
LABEL — 12px / 0.75rem
05 — Voice & Tone
How We Speak

Meta-Create speaks with the warmth of a campfire and the urgency of a launch countdown. We are bold but never arrogant, visionary but grounded, poetic but action-oriented.

Bold & Visionary

大胆 · 有远见

We don't hedge. We declare. "The greatest revolution of this era is not AI replacing humans — it's humans finally becoming themselves." We speak in manifestos, not memos.

Warm & Inviting

温暖 · 包容

We use "we" and "you," never cold institutional language. Every piece of copy should feel like a letter from a friend who believes in you more than you believe in yourself.

Action-Oriented

行动导向

"Stop predicting. Start building." "Stop waiting. Start designing." We end every communication with a clear next step. We don't inspire passively — we mobilize.

Poetically Technical

诗意与理性交融

We bridge humanities and technology in our language. A hackathon is a "creation laboratory." Self-discovery is "finding your anchor point." We make the technical feel human and the philosophical feel actionable.

Key Phrases & Vocabulary

We Say

  • "Creators" (not students/participants)
  • "Ship it" / "Build it" (not plan or discuss)
  • "Inner fire" / "内在心火" (our ignition metaphor)
  • "Meta-point" / "元点" (the origin of everything)
  • "New continent" / "新大陆" (what we're building)
  • "Anchor point" / "锚点" (your inner compass)

We Avoid

  • "Training" / "培训" — we're not a school
  • "Elite" / "精英" — we're anti-elitist
  • "Networking" — we build bonds, not contacts
  • "Disruption" — overused tech jargon
  • "Content" when meaning creation/art
  • Corporate buzzwords and passive voice
06 — Motion & Interaction
How We Move

Movement in Meta-Create's brand reflects organic energy — flames that breathe, stars that pulse, ideas that expand outward from a single point.

Pulse & Breathe

CTAs and key elements glow with a slow, rhythmic pulse — like embers breathing in the dark.

Orbit & Connect

Related elements orbit around focal points — reflecting connection and the building of creator networks.

Morph & Evolve

Shapes transform fluidly — circle to flame to star — symbolizing the creative transformation process.

Animation Parameters
Easing: cubic-bezier(0.25, 0.46, 0.45, 0.94) — organic, never robotic
Duration: 300-600ms for interactions, 2-4s for ambient
Page transitions: fade + upward drift (30px)
Hover states: translateY(-4px) + border glow
07 — Applications
Brand in Action

How the brand system comes alive across touchpoints — from digital platforms to physical events.

FUTURE WORLD LAB
2050.EXE
48H Creative Hackathon

Event Poster

Dark cosmos bg + flame accent type

META-CREATE
青年元创计划

Business Card

Minimal light mode with flame accent

Space Base Challenge
BEIJING · NEW YORK · APRIL 2026

International Event

Cosmos base + aurora accent for global

M
Meta-Create
@metacreate.official
🔥 We're not recruiting — we're finding co-creators. The boat-building starts now.

Social Media

Flame icon + cosmos card bg

🧭
POLARIS
北极星计划 · 5-Week Life Design

Sub-brand: Polaris

Warm flame gradient for growth programs

App Icon

Flame mark on gradient, rounded corners

From Meta-Point, To Infinite Possibilities.
回归生命元点,创造无限可能。